All about leveling up your B2B sales process

Workmotion enables companies to remotely hire and manage employees worldwide. They raised over 75M$ funding within 2 years. Valuecase helps Workmotion to run and scale a highly efficient sales process, differentiating from first call to customer success and cutting non-selling time by 25%.

We are immensely proud to announce that we closed our €3.5 million pre-seed funding round to help B2B sales teams increase conversion rates and shorten sales cycles. Our team has been working tirelessly to create an exciting product that shapes the future of buyer-seller relationships. Now, with the backing from top European investors, we look forward to accelerate product development and strengthen our go-to-market. Below is our press release.

Modern buyers demand a virtual, seller-free, and streamlined buying experience. But sales tools fail to deliver. While sales enablement software pushed efficiency to the max, buyer-seller collaboration has not changed in the last 20 years. The result? Buyers are frustrated by multiple meetings before getting a demo, too many options, and unmanageable buying centres. Unfortunately, buyer frustration kills deals. But there's also a big opportunity: WOW your prospects by creating a super smooth buying journey.

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind? As growth leaders, we're typically hungry for opportunities. Often when starting out, we have to take any potential customer that picks up the phone or replies to our email. After a few poor opportunities leave us disappointed, we begin to wonder what our ideal customer really looks like.

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :) Enjoy.

Objections are a natural part of the selling process. Some might even argue that objections are actually a good sign - it means that your prospect is interested enough to dig deeper into your product.

The B2B sales ecosystem is ever-evolving. Sellers now understand that their buyers are in the driver's seat: they demand valuable, accessible materials to make the right decision for their business. We decided to explore this idea further and found 5 key trends to bear in mind in 2022.